Home Staging & Marketing to Target Buyers

When providing a staging consultation, showcasing, or vacant staging services for your home, I complete research to understand the demographics of the neighborhood, and the targeted potential buyers to whom we want to market.   There are many ways I will do this research, one of which is by asking you, the homeowner, questions about who you think the targeted buyers are.   But I won’t stop there … I am thorough!

Happy Valentine’s Day! – Will Buyers Love your Home?

Hi all, just a few things buyers will be seeking during their home search, which could help them FALL IN LOVE with your home. ·         Curb appeal ·         Updated kitchens and bathrooms ·         Master bedrooms and bathrooms that are spa-like …. ahhhh ·         Spaciousness of rooms and storage possibilities ·         Staged rooms in which they can imagine themselves living! Let us help you romance home buyers with your wonderfully staged

Home Staging During the Holidays

Home Staging During the Holidays

When staging an occupied home for sale during the holidays, is it OK to decorate during the winter holiday season?    My answer is yes, it is OK to add some subtle holiday touches, but be careful not to go overboard or the Holiday décor may distract potential buyers from seeing all of the features that the home has to offer.   Here are some tips:   ·         Curb appeal – leave

How I was Inspired to Stage Homes

I was recently reflecting on how happy I am to have become a Certified Staging Professional® and what inspired me to do so.   A potential future home stager who had registered for a home staging certification program contacted me to ask me about the program from which I received my training and certification.   I think she could hear the excitement in my voice as I shared information about the classes!!  

Should Home Sellers Stage their Vacant Homes?

I am asked this question fairly often, and my answer is yes!  Here are some reasons why: ·         Homebuyers are aspirational  – they buy how they want to live! ·         If there is no furniture in key rooms, homeowners struggle to correctly judge room sizes and rooms may appear smaller to them. ·         Buyers need to be shown how each space will function for them.   If they can’t visualize it